TOURELL is a celebration of the power of duality to inspire progress and preserve the beauty of the past.

TOURELL offers modern jewelry; designed and produced in Denmark with a focus on timelessness and impeccable quality. All pieces are skillfully produced by jewelry experts, where quality is first priority, and longevity a core element in the choice of resources and production.

The essence of the brand lies within the dynamic interplay between opposing forces; preservation and progress, craftsmanship and innovation, sophistication and awkwardness.


TOURELL jewelry is designed and made in Denmark. TOURELL is made in collaboration with two Danish goldsmiths with expertise in traditional methods of crafting high-end jewelry.

Local production allows us to support the Danish jewelry tradition and to reduce the use of resources. The production of TOURELL follows your demand. A few bestsellers are stored in smaller batches of 3-5 pieces, but besides that, all products are made to order.


At TOURELL we aim to produce luxury products, where the quality stands the test of time. Therefor all TOURELL pieces are made in solid 925 sterling silver (NUM) or 18k solid recycled gold. We only do solid pieces, and never plating.

TOURELL is one of the first brands in the world to use Nordic Urban Mining silver. NUM silver is a new and more sustainable alternative to conventional mining, extracted from waste at the Danish incinerators. NUM silver is Danish and traceable (COC). Read more about Nordic Urban Mining here.

Care Guide

Sterling silver reacts to its environment and tarnish over time. Therefor it’s important to care for your jewelry. 

Store your jewelry somewhere cool, dark and moisture free. Store your silver in an airtight jewelry box or in an airtight ziplock bag. Keep your jewelry separated, so they don’t scratch each other.

Besides your everyday jewelry care, Tourell offers 1time free polishing. Send an email to info@tourell.dk in order to get your silver jewelry up to date.